The Investigators


Principal Investigator
Irene Ng, Professor of Marketing and Service Systems, WMG, University of Warwick

Irene is also the Director of the International Institute of Product and Service Innovation (IIPSI), and leads the Service Systems research group at WMG. Prior to joining academia in 2002, she was an entrepreneur for 16 years, and was Professor of Marketing at University of Exeter Business School before leaving for WMG in 2011. Specialising in new and disruptive methods of economic and business model innovation, Irene has written over 22 publications in top international journals in the area of value, service systems and new business models. An IO economist by training, her books include Pricing and Revenue Management of Services, Value and Worth: Creating New Markets in the Digital Economy and Complex Engineering Service Systems. Irene has developed several mathematical algorithms leading to the successful commercialisation of products such as AXIOS (a service requirement software for customer perception of business model/contract attributes) purchased by Rolls-Royce and context pricing models within other business applications. She is an ESRC/AIM Services Fellow, ESRC/NIHR Placement Fellow, and a College Research Associate at Wolfson College, Cambridge with considerable experience in leading trans-disciplinary projects (involving more than £5m worth of both EPSRC and ESRC projects).


Roger Maull, Professor of Management Systems, University of Surrey Business School 

Roger is one of the founder members of Surrey’s Centre for the Digital Economy (CoDE). Prior to joining Surrey in Oct 2014, he was with the University of Exeter Business School, where he was co-director of Exeter’s Centre for Innovation for Service Research. His current research is informed by two major RCUK research grants NEMODE and the HAT. Together, they have taken his research into a new phase: considering the implications of the Digital Revolution for businesses and society.  Roger has received over £2.5m of RCUK funding for systems related research and has been Principal Investigator on commercially-funded projects with Vodafone, Microsoft, IBM and the South-West Strategic Health Authority.

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Jon Crowcroft FRS, Marconi Professor of Communications Systems, Cambridge Computer Laboratory, University of Cambridge

Jon has been Marconi Professor of Communications Systems at Cambridge since October 2001, and has worked in the area of Internet support for multimedia communications for over 30 years. Three main topics of interest have been scalable multicast routing, practical approaches to traffic management, and the design of deployable end-to-end protocols. Current active research areas are Opportunistic Communications, Social Networks, and techniques and algorithms to scale infrastructure-free mobile systems. He leans towards a ‘build and learn’ paradigm for research. Jon graduated in Physics from Trinity College, University of Cambridge in 1979, gained an MSc in Computing in 1981 and PhD in 1993, both from UCL. He is a Fellow of the Royal Society, a Fellow of the ACM, a Fellow of the British Computer Society, a Fellow of the IET and the Royal Academy of Engineering and a Fellow of the IEEE.He likes teaching, and has published a few books based on learning materials.

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Glenn Parry, Associate Professor in Strategy and Operations Management, Bristol Business School, University of the West of England
Glenn’s expertise involves organisational transformation, business models and value creation and his current focus is on helping industry face the challenges of the move from a product to through-life service provision business model. He is the Co-Investigator of the EPSRC-funded Costing for Avionic Through-Life Availability (CATA) project with BAE Systems, GE Aviation and MoD. His work explores understanding how the new through-life business model creates challenges associated to predicting and driving through-life cost. As Co-I of the ESRC-funded Academic-Business Liaison and Engagement project, Glenn is undertaking research on how universities may better engage with businesses and is actively working to increase the impact university work has upon business. Glenn has significant experience of delivering high quality outputs from large research consortia, having previously worked on the £2m BAE Systems/EPSRC Support Service Solutions: Strategy and Transition [S4T] programme, as well as being a Core Team leader for the FP6 EU €16m Intelligent Logistics for Innovative Product Technologies [ILIPT] 5-day car project.

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Tom Rodden, Professor of Computing, University of Nottingham
Tom is also joint director of the Mixed Reality Laboratory, an interdisciplinary research facility with a team of over 50 researchers. He is an EPSRC Senior Research Fellow and director of the EPSRC Equator IRC exploring the design of ubiquitous computing technologies that place digital interaction in our everyday world. Equator’s work has been commended for its adventurous nature, its interdisciplinary approach and its research quality. Tom is also PI of the £14m Horizon Digital Economy hub involving 60 staff exploring the use of ubiquitous computing technologies. With a focus on the development of new forms of interactive digital technologies combining physical and digital interaction to support users within the real world, Tom’s research brings together a range of different disciplines, technologies and techniques to realise ubiquitous computing devices within a broad range of settings including schools, museums, public spaces and the natural environment. These research activities have led to over 170 publications in leading journals and conferences, and significant public engagement through outreach events, public seminars and demonstrations and real world deployments.


Kimberley Scharf, Professor of Economics, University of Warwick

Kimberley is mainly a theoretical public economist who has a longstanding interest in issues that concern public policy, the economics of information, social networks, public goods and property rights. She is also Research Theme Leader in the ESRC-funded centre Competitive Advantage in the Global Economy (CAGE). Her recent research on information diffusion in social networks has received attention in academia as well as the press (e.g. Times of India and the Guardian) and in policy circles, with its conclusions influencing calls for the UK government to re-evaluate the administration and effectiveness of tax incentives for giving in the digital economy. Kimberley is also working on empirical follow-ups to this theoretical research (involving working closely with her online giving portal partners, and the Charities Aid Foundation), to understand how the structure of social networks in the digital economy shapes competition and market structure. Kimberley’s research has been published in a wide range of academic journals and supported by the ESRC, the Social Sciences and Humanities Research Council of Canada, the British Academy, the European Research Council (Marie Curie Fellowship), HM Treasury and HM Revenue and Customs.


All photography supplied by: Attard Corporate Photography

Chris Speed, Professor of Design Informatics, Edinburgh College of Art, University of Edinburgh

Chris Speed is highly active as a designer and innovator across multi-disciplinary projects with a particular emphasis on creative solutions for the Internet of Things and locative media. Chris was lead academic of the TOTeM project, investigating social memory within the Internet of Things funded by the Digital Economy (£1.3 million). He is Co-I for the EPSRC-funded Sixth Sense Transport project (£900k) that is exploring flexible models of time and flow within travel, and the PI for the EPSRC-funded Travel Behaviours Network. He was also PI for the Community Hacking project funded by the AHRC Connected Communities theme involving two grants. Chris is Co-Editor of Ubiquity: Journal for Pervasive Media, published by Intellect. His work on TOTeM led to features in the New York Times, WIRED magazine, BBC Networks and The New Scientist. Chris is also a member of the AHRC Peer Review College, and member of the advisory board for the Institute of Digital Art & Technology (i DAT) and involved in review and road mapping for the TSB and AHRC Internet of Things schemes.